Ian Cartabiano, president of ED2, the European design studio of Toyota and Lexus in Nice, France, offers his vision of what the Japanese premium brand Lexus will look like in the future in a podcast for Australian channel ‘The Mentor’.
During the conversation with Mark Bouris, a Lexus businessman and ambassador, he also reveals the styling goals being pursued at ED2 to create a new generation of zero-emission Lexus production vehicles for the future. These include the Lexus LF-30 Electrified Concept, which he sees as a perfect expression of what “Brave Design” means. “We are following the wishes of group chairman Akio Toyoda: no more boring cars for the future.” The podcast is available for free by clicking here.
