Porsche and the Japanese game development studio Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment, present a virtual vehicle concept. For the launch of the seventh edition of the game “Gran Turismo”, Porsche has, for the first time, developed a vehicle exclusively for the virtual world. The Porsche Vision Gran Turismo is the sports carmaker’s first concept study created specifically for use in a computer game: it will be available exclusively in Gran Turismo 7, which will be released on 4 March 2022 for PlayStation 4 and PlayStation 5.

“A vehicle designed exclusively for the virtual world opens up exciting possibilities for us that are otherwise heavily constrained in a normal design process for a production car,” says Michael Mauer, Vice President Style Porsche. “Projects such as the Porsche Vision Gran Turismo are particularly valuable to us in the creative process. Further developing our clearly defined Porsche Design DNA and exchanging with designers from other fields is an important part of our work.”

The Vision Gran Turismo features some of the futuristic styling elements found on Porsche’s latest models today. The concept car displays the brand’s typical proportions with a particularly sporty height-to-width ratio, a low bonnet and very pronounced wings. The lights at the front follow a minimalist line, while the integrated air intakes create a visual link with the design language of the Taycan, where muscular forms have been defined in the search for purity, consistent with the model’s zero-emission powertrain. The rear is adorned with a strip of subtle LED lights, a further development of the lighting signature found on the 911 and Taycan.