As we are entering the new information age, vehicles are evolving from original means of transportation to users’ intelligent partners. “Changan has been thinking about how the intelligent vehicle life in the future could provide warmth under the aesthetics of technology.” Many years ago, nearly 400 outstanding designers from 25 countries formed as a powerful design force in Changan Automobile, and they carried out an in-depth exploration for this purpose. Finally, they cracked the understanding of the design boundary of traditional automobile aesthetics, and the new technology intelligent aesthetics that symbolizes the future automobile life form emerged.
The core of new technology intelligent aesthetics lies in expanding boundaries and space with technology design, endowing technology with warmth and intelligence through design, thus reshaping the relationship between people and vehicles through multimodal interactions inside and outside vehicles and ubiquitous artificial intelligence. Vehicles are no longer just a simple means of travel, but an extension of humanity and an externalization of emotions. They are intelligent friends with rich emotional judgment and aesthetic experience.
A lighthouse in a sea of information
The Changan designer teams believe that the birth of the new technology intelligent aesthetics is unavoidable: with the rapid development of technology, electrification, intelligence, and big data are the inevitable trends of future life. The distance between people is infinitely narrowed in the flow of information. This is a double-edged sword, which makes anxiety a common emotion of modern people. Sobriety, sincerity, and care have become valuable qualities, and users will naturally desire a more concise and clear design, a more private interior atmosphere, and an unguarded gentle state. These are the things that the “technology with warmth”, the main feature of the new technology intelligent aesthetics, wants to bring to users. Changan Automobile has always adhered to the three principles of “safety, emotion, and efficient experience” to design each of its products. Users can see the embodiment of this technological care in any vehicle.
“When people are amid a tumultuous torrent, a lighthouse that can illuminate the direction is what they most want to see.” The designers of the Changan team explained, “the word ‘beauty’ in the new technology intelligent aesthetics represents a sensibility that everyone has deep in their souls. What we need to do is to give our users the care that they crave.” Technology and sensibility are never contradictory aspects. The Changan team firmly believes that under the guidance of new technology intelligent aesthetics, they can go hand in hand in the most compatible way.
Aesthetic design is the integration of art and technology. The new technology intelligent aesthetics is born with the times, providing users with uncompromising intelligent experience and ultimate aesthetic Aenjoyment through explicit design techniques, and achieving new aesthetics with technology and intelligence.
Vision V is the embodiment of Chang’an Auto’s vision for the future and a courageous breakthrough. Upholding the mission to make technology accessible and intelligent, the model combines the innovative form of future vehicles with a pleasant travel experience for users.
