Fiat has announced that there will be no more grey cars in its range. According to a statement by the Stellantis Group manufacturer, the decision was made to extol the importance of colour in life, embodying the Italian lifestyle and reaffirming the value of the brand’s new Dolce Vita. “We have broken the rules: we have decided to stop producing grey cars. This is a challenging and disruptive choice, which aims to further strengthen Fiat’s leadership as a brand of joy, colour and optimism,’ said Olivier Francois, CEO of Fiat.
The announcement was made with a video showing the new Fiat 600 (to be unveiled on 4 July) bathed in orange paint during a commercial filmed in Lerici, Liguria. The Turin-based manufacturer’s current range – New 500, 500 Hybrid, 500X, Panda and Tipo – is available in several colour shades, including Bianco Gelato, Arancio Sicilia, Arancio Paprika, Rosso Passione, Blu Dipinto di Blu, Blu Italia, Blu Venezia, Verde Rugiada, Verde Foresta, Rose Gold and Nero Cinema – all with evocative names that recall the beauty of the Italian landscape and la dolce vita.
