Un ghepardo in corsa si lancia sulla preda. Un guerriero fa vibrare nell’aria la spada del kendo. Un’auto si muove sinuosa sulla strada. C’è un’anima nel movimento, e si esprime con velocità, tensione, fascino. Il [...]
Non sempre le automobili derivano da un briefing assegnato al design. «La A7 è nata da un’idea di Walter, c’era uno spazio nella gamma tra A6 e A8 che andava colmato e lui ha detto: [...]
Il design svolge sempre un ruolo strategico quando si tratta di entrare in un nuovo segmento di mercato. Se poi il segmento in questione è il B – A0 in Germania – nella sua fascia [...]
Not a derivative, but a new sports model in its own right with a very distinct character. This is how the Pininfarina-designed Maserati GranCabrio was conceived from the start, as design director Lowie Vermeersch explains: [...]
Alla fine dell’estate 2009, al momento di decidere il tema della concept car per il salone di Ginevra, in Pininfarina non hanno avuto esitazioni. «Nel 2010 avremmo celebrato gli 80 anni di attività, volevamo quindi [...]
Peugeot is reinventing itself again, announcing integrated mobility projects exploiting the brand’s presence in the scooter and bicycle markets as well as in the automotive market. This hints at a future repositioning of the brand [...]
Low, red and streamlined with a truly sporty set-up and attitude, the FT-86, presented by Toyota at the last Tokyo Show, is Japanese through and through. And yet it was designed in Europe by the [...]
“Sonique is a project that we have spent a lot of time and effort on, making full use of our skills in design in the most complete sense of the word - by which I [...]
Design first and foremost. There is a perfect backdrop for every car, and in the case of the new Audi A8 for its debut, this was the sunny climate of Florida during Design Miami and [...]
Changing a successful design is always going to be risky, so the best path is one of evolution rather than revolution, maintaining the bold style of the original. This is exactly what the Punto Evo [...]