DESIGN STORY

COTY 2017 FINALISTS | TOYOTA C-HR, UNCONVENTIONAL PERSONALITY

Unconventional. That’s maybe the most appropriate adjective for describing the Toyota C-HR, a compact crossover whose unique new image aims to win over European users. A new aesthetic departure made of unusual proportions that stand [...]

By |2017-02-21T08:56:19+01:0013 February 2017|DESIGN STORY, EXTRA|

COTY 2017 FINALISTS MERCEDES-BENZ E-CLASS, EMOTION AND INTELLIGENCE

Now in its tenth generation, the E-Class remains the symbol of Mercedes. “It embodies the very idea of the company”, says Gorden Wagener, Head of Design for the Daimler Group: “It is the core of [...]

By |2017-02-21T08:56:48+01:0011 January 2017|DESIGN STORY, EXTRA|

OPEL ASTRA, THE HARMONY OF ATHLETIC POWER

“We took the Astra to the gym, to make it lighter, more efficient and more dynamic and give it athletic power” begins a smiling Mark Adams – design vice president of General Motors Europe – [...]

By |2017-02-21T09:02:36+01:0018 January 2016|ARCHIVE, DESIGN STORY|

BENTLEY BENTAYGA, THE ULTRA-PREMIUM SUV

“It had to be unmistakably Bentley, but with a modern, contemporary touch, not trendy,” head of exterior design Sang Yup Lee says of the Bentayga, the ultra-luxury brand’s first SUV. Previewed in concept form as [...]

By |2017-02-21T09:02:37+01:0018 January 2016|ARCHIVE, DESIGN STORY|
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