Mini and the Austrian design studio Vagabund present a new creative collaboration: two one-off models based on the Countryman, embodying a spirit of adventure, a sense of community, and festival culture. “A long-standing [...]
The spark was ignited almost by chance, when the Mini team discovered that Deus Ex Machina had customized a classic Mini together with New York graphic designer Matt Willey. There was no warning, [...]
If the three-door Mini sticks diligently to Alec Issigonis's primitive concept, starting with the collected forms and the absence of rear access, the canvas roof does not distance the most famous Englishman from [...]
Jackets developed with Puma to honour the 100th anniversary of the birth of Roy Lichtenstein, the master of Pop Art who in 1977, quite exceptionally, livened the bodywork of one of BMW’s famous [...]
66 years after its debut, the Mini is still her. "When you get your hands on such an iconic object, the challenge becomes even more interesting," says Thomas Sycha, Mini's head of exterior [...]
Creative use of space and reinterpretation of styling canons. Mini presents the new Aceman, the first crossover model for the 100% electric small premium car segment, at the Beijing Salon. The car combines [...]
In the courtyard of the House of BMW in Via Montenapoleone in Milan, which for a week hosted only the Mini brand, the Italian public got to know for the first time the [...]
More space, more comfort and renewed shapes. The new generation of the Mini Countryman grows in length (4.4 meters) and style and tech content. "The Countryman is our vehicle designed for the whole [...]
The minimalist design and all-electric powertrain of the Mini Cooper are designed for maximum urban driving fun. This is the new Mini: there are very few examples of models that have managed to [...]
Mini offers a preview of the design language that will characterise the next family of all-electric models and will be called Charismatic Simplicity. "With our new design language we are completely redesigning the [...]
