The Festival Car International Concours d’Elegance is gearing up for its fifth edition, scheduled for September 26 and 27, 2026. The event’s new look features a brand-new format spanning an entire weekend. Participants can look forward to a program brimming with excitement and charm. The curtain will rise on Saturday, September 26, with an immersive experience set against the panoramas of the Langhe and the treasures of the Macaluso Foundation, culminating in an exclusive gala dinner hosted in the Sala Diplomatica of Castello Cavour in Santena. The following day, Sunday, September 27, the spotlight will turn to the highly anticipated Tour d’Elegance. In this edition, the famous parade will set off—as a special exception—from the English-style park of Cavour Castle, winding its way along a charming route to Revigliasco Torinese, a picturesque village and the central stage of the Concours.
The official image for the fifth edition of the Concorso Internazionale d’Eleganza Festival Car will bear a legendary signature. For 2026, the official poster will, in fact, be a truly original work of art, conceived and created directly by Pininfarina and its renowned Design Center. The poster captures the excitement that Lancia has brought to the entire country. This brand boasts a glorious past that Pininfarina has sought to visualize through an ideal connecting line, symbolizing the “Pininfarina Line” that has meant so much to the Turin-based automaker. Coinciding with one of the most significant milestones in Italian motoring—the celebrations marking the 120th anniversary of the founding of the Lancia brand—the poster will explore and highlight the profound meaning of “Granturismo.” This concept, which inextricably links Lancia’s elegance with Pininfarina’s stylistic mastery, will come to life through the designers’ unmistakable touch, giving shape to the timeless lines of three absolute icons of the automotive world.
