Bonzanigo Design & Brand Development, a new firm based in Ticino, in Italian-speaking Switzerland, has emerged on the international design consulting scene. Founded by Carlo Bonzanigo in 2025, the firm specializes in integrating design, product development, brand identity, and creative direction, through an approach that combines strategic considerations with design innovation. This initiative is rooted in the experience gained over more than thirty years of work in the fields of transportation design and creativity applied to industrial products: throughout his career as a designer, Bonzanigo has held prominent roles, including Senior Vice President of Design at Pininfarina and Head of Advanced Design and Concept Cars at Citroën, contributing to the development of projects and visions within complex, global production contexts.
“Our multidisciplinary approach combines design vision, industrial expertise, and brand value creation, based on the belief that emotional design is a fundamental component of the design process,” explains Bonzanigo, whom we asked about the principles guiding his new firm’s consulting work. “I believe that in recent years we have forgotten that good design and good aesthetics are integral parts of a meaningful and memorable user experience. Coming from the automotive world, where the ability to evoke emotions is an integral part of the product experience, this aspect is of particular importance to us.” Bonzanigo has also described and analyzed these concepts in depth in his book *Automobiles, Design, and Emotions: A Celebration of Aesthetic Pleasure*, a comprehensive treatise on the subject published in 2021.
This wealth of cultural knowledge is now being put to use in his consulting practice, marking the beginning of a new professional phase. “We work across a wide variety of industrial sectors and with companies of all sizes. We support young and ambitious startups in defining their aesthetic identity, design strategies, and products, but we also effectively apply our methodology to established companies seeking to strengthen their commercial success. “Because design is the primary ambassador of a brand’s values and one of the most effective factors in creating economic value.”
