Following the Concept A Saloon (Auto Shanghai 2017), the Mercedes-Benz Concept EQ A is another example of the logical evolution of the Sensual Purity design idiom: sharp edges and lines have been significantly reduced on this sporty two-door model. The Concept EQ A is the first Mercedes-Benz all-electric concept vehicle in the compact segment and, like the Concept EQ, this latest member of the EQ family also embodies progressive luxury.
The Concept EQ A’s purist design, with its emphasis on surfaces and clear contours, gives the vehicle a supremely sporty and modern character as well as accurately designed details with a high value and degree of exclusivity. The prototype has the potential to usher in a new design era.
Instead of a conventional radiator grille, the show car features a black panel with integrated LED matrix at the front, flowing seamlessly out of the bonnet. This black panel is a virtual radiator grille which can completely change in appearance: the Concept EQ A shows the surrounding world which drive program the driver has selected via an animated design in the virtual grille.