The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure. The Audi Q8 launches on the European market in the third quarter of 2018. With the imposing Singleframe in octagonal design, the Audi Q8 is the new face of the Q family.
The brawny radiator grille stands upright and, together with the spoiler that has been drawn toward the front and the large, highly contoured air inlets, emphasizes the self-confident look. The elegantly sloping roofline terminates in gently inclined D-pillars and rests against the quattro blisters above the wheel arches, which house up to 22-inch wheels. Numerous details hint at the design of the original quattro. Strong contours and athletically tight surfaces convey a feeling of power, sophistication and the special dynamics of the permanent all-wheel drive.
The spoiler, wheel arch trims, door trim strips and diffuser are in a contrasting color, to further emphasize the off-road look. Standard LED headlights illuminate the road, with HD Matrix LED technology available as an option. Here both the three-dimensional signature of the daytime running lights and the taillights have a digital character. A light strip connects the units at the rear. As in the original Audi quattro, a black surface underlays this strip. Q8 owners can use the myAudi app on their smartphone to activate various lighting functions and experience them from the outside.
Easy-to-understand symbols stand for the digital precision from Audi and for the high level of integration of architecture and operation. The central element is the top MMI touch response display. With its black-panel look, it almost dissolves into a large, black surface when switched off. All elements refer logically to one another, from the flat air vent strip to the wide console on the center tunnel bearing the tiptronic selector lever. In the dark, the optional contour light traces the distinctive design lines of the interior and provides backlight for the three-dimensionally lasered quattro badge above the glove compartment – an example for the love of detail at Audi. Options including customized contour seats with massage function and ventilation, four-zone automatic air conditioning and the air quality package further enhance the elegant ambiance.