The awards of the XXV edition of the Compasso d’Oro were presented during the traditional ceremony, hosted this year at the Cortile della Rocchetta in the Castello Sforzesco, at the same time as the inauguration of the exhibition of all the products selected and that won awards, set up in the same place. We look forward to the inauguration next year in Milan, at the offices of ADI, of the long-awaited museum that will house the entire permanent collection of the Association, dedicated to the historic award.
Almost three hundred products were submitted to the jury, sixteen of which won awards, as well as numerous Mentions of Honour. Among the winners from all the different product categories, ranging from personal design to graphics, we find the Alfa Romeo Giulia, designed by the Alfa Romeo Style Centre (FCA Italy), recognised as an icon of the revival of an important brand in the automotive industry; Skillmill (Technogym) sports equipment for its compact and innovative design; Vibram Furoshiky sneakers that wrap the foot in an elastic fabric with a performance fit, but also design publishing, and therefore historical-critical research, with the book Food Design in Italy by Alberto Bassi (Mondadori Electa).
Young designers from the schools and universities received three awards (University of the Republic of San Marino and Milan Polytechnic) and ten certificates of merit (Targa Giovani), dedicated to new and hopefully promising careers. Two subjects of discussion accompanied the jury’s work: the growing pervasiveness of the design discipline, which involves physical as well as digital objects, and the desire to always design something that isn’t there. Design is thus increasingly linked to the theme of innovation and the construction of meaning. Among the awards for international careers, a deserved recognition for his work on project innovation went to Chris Bangle who, thanking the large audience, reaffirmed the essential nature of daring to design the new.