The EQ brand gives an insight into the future, and is shaped by an avant-garde, distinct look – Progressive Luxury. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design. By virtue of its muscular proportions, the Mercedes-Benz EQC is classed as a crossover SUV. The extended roofline and window layout with a low waistline and the coupé-like roof recess at the rear visually position it between an SUV and an SUV coupé.
A striking feature at the front is the large black-panel surface enclosing the headlamps and grille. The inner housings and tubes of the standard Multibeam Led headlamps are in high-gloss black. Colour highlights discreetly confirm the model’s membership of the new EQ family: blue stripes on a black background, and Multibeam lettering also in blue. Other design features at the front include the air inlet with two chrome louvres in the lower area of the front apron and the simulated side air inlets in high-gloss black.
At the rear the sporty, stretched silhouette is finished off by a low roof spoiler. The roof contour and side window layout visually confirm that the EQC is conceived as a crossover SUV. The side windows are framed by high-gloss aluminum trip strips. The charging flap is integrated flush with the rear right side wall. Roof rails have deliberately been omitted, preserving the clear, monolithic form and further enhancing aerodynamics.
The high-quality interior of the EQC also pioneers an avant-garde electro-look. This applies to the form, material mix and user experience. There is a unique contrast between sensuous, soft surfaces, precise edges and geometrical shapes. Anybody seeing the EQ’s design once will always recognise it again. The instrument panel is designed as a driver-oriented cockpit. Both in volume and complexity, its upper section is reduced to what is essential.
The typical Mercedes-Benz wing profile is asymmetrical, with a “cut-out” in the driver area. This is where one of the visual highlights of the cockpit is located – a high-tech, high gloss cassette housing flat air vents with key-shaped, rosé-gold coloured louvres. These are a feature of the new EQ design idiom, and are exclusive to this new model.