Two new shades of grey on the outside, a denim-look fabric inside: the latest from the Ypsilon stable plays with fashion trends and refines its hallmark weapon of seduction, trim. Outside, in addition to the two new greys (standard pastel slate and three-layer moon) we have 15” shiny black alloy wheels and satin finish details (front profiles, rearview mirror caps, handles and licence plate support).

The cabin seats are upholstered in Alcantara and denim-look fabric in various shades of blue with grey stitching, while dash and door panels adopt inserts, these too blue. The overall effect is one of “minor” but well developed classic tweaks.

The Mya can be fitted with all engines used on other Ypsilons, including GPL and natural gas bifuel variants. Prices are reasonable, the 69 bhp 1.2 petrol starting from 15,650 euros which plummets to 11,200 euros for the launch promotion. But the small car from Turin has no real need to add to its attractions: in the first three months of 2016 it was the second biggest selling car in Italy.

The Lancia Ypsilon Mya displayed at the DesignWeek

The debut of yet another special version rather announces the total renewal of the Lancia site which is now entirely given over to “high class city cars” as the claim says. The ace in the hole? The Y.O.U. (Ypsilon Owners United) section, plush and managed like a magazine. A fashion magazine, of course.