Hyundai Motor announces the name of its new sub-compact SUV: Hyundai Kona. The all-new B-SUV will be the fourth member of the brand’s SUV family in Europe consisting of Grand Santa Fe, Santa Fe and Tucson. It features a progressive style that reflects the lifestyle of modern customers. The All-New Hyundai Kona is an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021 launching 30 new models and derivatives. The name Kona continues Hyundai Motor’s SUV naming strategy and is derived from the Kona district on the Big Island of Hawaii. The island’s energetic image and unique lifestyle match the All-New Hyundai Kona’s dynamic character. Its true SUV genes, progressive design and premium features enhance the brand’s appeal to attract new customers.
