Cutting-edge technology and the creativity of a team of 200 designers come together in the design process of a new car. Three-dimensional rendering systems convert the designer’s sketch into a virtual vehicle. However, the hands of a skilled sculptor are still needed to turn an idea into a reality for the first time. All new cars begin as a pencil drawing on paper and the same thing is happened with the new Seat Ibiza. The team of designers come up with up to 2,000 sketches, of which only one is ultimately chosen. Their mission is to define the personality and features of the new model.
Aesthetics and creativity should also conform to technical requirements. Thanks to 3D technology and layout programmes, sketches are converted into 3D to make the vehicle design functional. Wearing Full HD glasses, the engineers experience their first impressions at the wheel inside the virtual vehicle. Thanks to these techniques, production time is 10 times faster than with traditional processes. A clay model is still necessary to appreciate the full scale volumes of the new car.
Behind the colour palette of a vehicle there is three years of labour to create each shade. In the paint lab, creativity and chemistry combine to achieve the desired hue. Up to 100 formulations are made to come with a colour. Not only does the right shade have to be achieved, but also the textures that the future customer will perceive on the exterior and interior of the car. For this task, graphic designers and textile designers get together to study the surfaces and define the proposals.