Bentley has announced that Director of Design, Stefan Sielaff, will also assume responsibility for its personal commissioning division, Mulliner.
Whatever a customer desires, Mulliner’s highly skilled and dedicated craftspeople – supported by the vast styling and engineering experience of Bentley – take a customer’s vision and turn it into reality.
Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Centre, Potsdam. Born in Munich, he achieved a master’s degree in vehicle design at the Royal College of Art in London – an institute with which he still has strong connections.
Speaking about adding responsibility for Mulliner to his design directorship, he said: “The possibilities with Mulliner are essentially endless – there is nothing our skilled coachbuilders cannot achieve. I want to explore more one-off, bespoke vehicles where the only limitation is the imagination of the customer. Design and personal commissioning will go hand-in-hand and when that is the case, extraordinary things happen.”
Under Sielaff’s stewardship, the Bentley Design team has already begun to push the boundaries of car design and explore what the future of luxury will look like for Bentley customers.
For example, earlier this year they showcased their vision of the car that could define the electric luxury vehicle segment – the EXP 12 Speed 6e concept – at the Geneva International Motor Show. The show car demonstrated a natural evolution of Bentley’s design DNA, while at the same time signifying the brand’s future design direction.