David Wilkie (head of the Design Center at CNH Industrial) explains: “The project was innovative, a look into the future. In fact, the headlights and all the other parts were explored in detail to improve functionality and at the same time offer a high level of design. Our concept has already been put to the test in France”.
“This concept”, adds Wilkie, “could be easily marketed, it’s not just a futuristic teaser. It should not be forgotten that a tractor does not change model every three or four years, unlike in the car world. Its technology targets not only functionality, but also durability and a life-span of at least 20 years”.