Today, Seat confirms the launch of the new Cupra brand and presents its new logo, giving a first glimpse of what Cupra will become. The brand has always been the sportiest expression of Seat. Now the time has come for it to gain its own soul, its own DNA, its own identity by becoming a new entity. All new Cupra vehicles will feature the new logo.

The new brand will make its official debut on February 22nd. Shortly afterwards, the first model will be introduced to the public at the beginning of March during the Geneva International Motor Show.