Peugeot presents its new brand ambassador at the Geneva Motor Show. This Lion is a monumental artistic expression, 12.5 metres long and standing 4.8 metres tall. The emblem of the brand for the last 160 years, the lion walking on an arrow was first created in 1858. It symbolises the three qualities of Peugeot’s saw blades originally produced by the brand.
This sculpture has been created by the designers at the Design Lab. “The designers have shaped an iconic, timeless design throughout this monumental lion, with flowing, sculpted surfaces. Its spectacular dimensions emphasise the lion’s solid, powerful and unshakeable character”, explains Gilles Vidal, Head of Design of the French brand.
