Byd made a debut at the Concours d’Elegance at Pebble Beach, showcasing its innovative electric luxury suv Tang. Two of Byd’s Global Design Directors, Wolfgang Egger, leading the strategic growth and talent evolution of the company’s design arm, and Michele Jauch-Paganetti, leader of the interior design team, served as honorary judges at the event. Honorary judges at Concours d’Elegance determine winners of special awards. Egger was on the judging team for convertibles and Jaunch-Paganetti was on the team for closed-top cars.
According to the Chinese brand, Tang reflects Byd’s mantra of “Design with Passion.” With its newly opened Global Design Center at its headquarters in Shenzhen, China, BYD is boldly accelerating the exploration and establishment of design theory and philosophy in the era of electrified and intelligent mobility. Byd also used Concours d’Elegance to bring together experts in transportation strategy, auto design and architecture to discuss how to blend technology and architecture to create smart, sustainable transportation systems. The panel looked at what is available now – and what is coming in the future – in terms of battery-electric cars, autonomous vehicles and straddle-type rail systems like BYD SkyRail.
By A&D|2019-08-28T16:45:54+02:0028 August 2019|NEWS|