Bombardier Transportation, a global leader in rail technology, turns to the expertise of PEUGEOT’s Global Brand Design studio in order to redefine its brand positioning and improve its brand recognition. Together, the teams have created a new product design signature for Bombardier Transportation. Over the last year, the designers at Peugeot Design Lab have worked with the Bombardier Transportation teams in order to create the brand positioning and the product design language for the rail mobility solution provider. They also proposed new processes, organization and methodology in order deliver on the brand’s new promise.

Peugeot Design Lab and Bombardier Transportation worked together to create a brand book, which defines the identity, vision and brand image for this leading railway mobility provider. Applying the experience learned from recent Peugeot Brand repositioning, they studied Bombardier’s history, culture and values, in order to develop their new brand bible. The objective of product brand identity is to develop a coherent worldwide design signature in order to strengthen the perception of Bombardier Transportation’s values. It is based on Bombardier Transportation’s latest product platforms: Zefiro (very) high-speed trains, Traxx locomotives, Innovia automated people movers and monorails, Movia metros or Flexity trams.