Having analysed the creative proposals, which were all rich in such incisive visual stimuli, the three most interesting ones were transformed into 1:5 scale maquettes that were created by hand. They were ready for the final decision. “At this point, however, management suddenly requested another round, a further gathering of ideas”, David Wilkie, head of CNH Industrial’s style centre, intervenes. “This did not involve redefining the general brief, but refining a few details. So, we preferred to look beyond the experience of our team, and, with a move that might perhaps surprise a few people, to request the consultancy of FCA colleagues, in particular of the team led by Klaus Busse. Their contribution led to our achieving a formal equilibrium that was very convincing”.
(Full article in A&D no. 239)