Sporty, cool, safe and classy, sprinkled with fresh design and the latest in connectivity, the new Bmw 1 Series is a proper Bmw with a strong character all its own. Cutting-edge chassis systems and innovative technologies, plus the integration of all key driving dynamics components and control systems, imbue the 1 Series with an increase in agility that drivers of cars with both the new front-wheel-drive configuration. The new face of the 1 Series and its fresh interpretation of iconic brand features can be seen clearly from the front. The signature Bmw kidney grille is now larger, with far greater presence. For the first time in this model range, the two kidneys now merge in the middle.