The world is pursuing a circular economy which does more with less by using fewer resources and raw materials in the production of solutions for the societal, environmental and economic challenges of our time. To celebrate the 20th Michelin Challenge Design Global Competition and the role of design in sustainable mobility, the company invites designers to Upcycle a previously honored Michelin Challenge Design entry: here all the instructions to participate.

Created by Michelin in 2001 to encourage and recognize young designers around the world, Michelin Challenge Design is a prestigious global competition reflecting Michelin’s commitment to innovative design and the role of design in future mobility. Anyone interested in future mobility is eligible to enter. Entries come from all over the world and include individuals and teams of transportation and mobility designers, including OEMs and suppliers, studios, design schools, students, teachers, artists, architects, engineers and futurists. Michelin Challenge Design will celebrate its 20th global design competition by linking its past to the future of sustainable mobility with its 2020 theme; Upcycle.