Mr. Starck, how did your collaboration with Aprilia start and how did the project evolve?
I come from a generation that grew up with very simple bikes and cars. Velosolex and Motobecane were extraordinarily simple and innovative concepts like the Italian 125 cc-bikes I rode afterwards: Italjet, Malaguti, MV Agusta. They were reflections of minimalist thought and intelligence.
When Ivano Beggio asked me to design the Motò, it was the marketing people that ranked the motorcycles of the future: Dakar motorcycles and bikes for fake Hell’s Angels, fake racing bikes…
I wanted to get rid of all the junk and gimmickry that marketing was devising and create a pure motorcycle that lived on its own truth: 2 wheels, engine, tank and seat.
That’s how we did it and thanks to Aprilia’s excellent engineers, it turned out well. I was complimented by real bikers for the execution of the project but my criticism and my opinion of the new fashions and the marketing were not really appreciated at the time.
(Full article in A&D no. 243)