Genesis has announced that Luc Donckerwolke is broadening his role to strengthen the brand’s global brand presence. Effective from 1 September 2021, Luc Donckerwolke is Chief Brand Officer and Chief Creative Officer for Genesis, reporting directly to the global head of brand, Jay Chang. Donckerwolke’s expanded role indicates the Genesis brand’s emphasis on design.

“It is a great honor to be given a chance to grow the Genesis brand around the globe, said Donckerwolke. “At Genesis, Design is Brand and Brand is Design. It is therefore logical to expand my leadership in design to the brand, to resonate more closely with our growing customer base and provide the best luxury experiences.”