When two excellences meet, surprising ideas can only be born. On the one hand, the Lego Group, which for 90 years has been inspiring the builders of tomorrow through the power of play, and on the other, Vespa, a symbol of Italian creativity and design since 1946: together, the two great brands present Lego Vespa 125, the result of the genius of the designers of their respective teams. A project, the one dedicated to the new Lego Vespa 125 set, born to celebrate the avant-garde engineering and style of Vespa, the most beloved two-wheeler ever, able to create and bring on the streets of the world a cultural phenomenon and elegance.
“Working with the team at Piaggio to create this masterpiece of the two-wheeled world was an incredible experience. The part of designing the set that I was most excited about was reproducing the details of the original model, a celebration of the classic Vespa of the 1960s. In the concept phase, this model set, took me back in time, inspiring my imagination and creativity. We hope the experience will be the same for fans!” said Florian Muller, Senior Designer at Lego Group.
“Collaborating with Lego has been an extraordinary experience because it has brought together two dreams, Lego and Vespa, united by the infinite possibilities of expression they can offer their fans. Two extraordinary brands capable of crossing different eras, always knowing how to reinvent themselves because in their DNA there is the ability to unite and build. As a designer, the challenge was to combine the soft shapes of Vespa with those of Lego bricks, and I think the challenge was definitely won”, Marco Lambri, Head of Piaggio Group Design Center.
By A&D|2022-02-25T15:22:53+01:0025 February 2022|NEWS|