Exclusivity, elegance, iconicity: “Terra” is the name of the new institutional stem glass of the Consorzio Alta Langa, designed by Italdesign and created by the masters of the art of glassmaking in Collevilca. A 100% Made in Italy object with unique characteristics, with an out-of-the-ordinary shape conceived to express the extraordinary values and enhance the characteristics of Piedmont’s fine bubbles.

“What we do” – explain Nicola Guelfo and Riccardo Matera, of Italdesign – “is to tell a story through form, it is to dress a story. It is the essence of design: to let the function of the object speak. With this goblet we wanted to narrate the prestige of Alta Langa Docg wines, and to do this we went to investigate different areas of interest: art, architecture and everything that lies behind this wine. Above all, we studied the natural environments from which it comes; we were inspired by that extraordinary and composite fabric of vineyards clinging to high hills and woods, of hazel groves and pastures. We observed the shapes of the vines and the bunches of grapes, the leaves, the shoots, but also the solemn and monumental atmosphere of the historic cellars, where the wines age on pupitres”.