Twenty-two mirrored steel monoliths arranged in a circular way that stand out towards the sky: this is the evocative image that captures the attention of the visitor of Audi House of Progress, the creative hub of the four rings that until April 23 will be at Milan Design Week. The installation “The Domino Act” is in fact at the center of Audi’s presence at the Fuorisalone and its creative hub. Located in Corso Venezia 11, the Audi “House” is thus confirmed as one of the key places of the Milanese event and occupies the evocative new spaces of the Portrait Milano, a hotel of the Florentine hospitality brand Lungarno Collection, owned by the historic Ferragamo family.
Centrality underlined by the project of the designer Gabriele Chiave with the creative collective Controvento that artistically reinterprets the concept of sustainability through that of the ‘domino’ to underline how the decision in a strategic area can trigger a virtuous process impacting on others. The installation, in fact, takes up the theme of the exhibition event Design Re-Evolution by Interni, with which Audi celebrates the tenth year of partnership and of which it is co-producer, and the concept of circular economy that underlies Audi progress, understood as saving resources, conservation and recycling of materials during production. The closed cycles of raw materials with high energy impact (aluminium, water, plastic, glass, paper, steel) are thus represented, recalled by tactile displays inside the installation.
