Walter De Silva Automotive announces the launch of Unicum, a program dedicated to creating one-of-a-kind automobiles conceived as works of art. At the heart of this initiative lies a collaboration with Pininfarina, one of the most iconic names in the history of automotive design and manufacturing. Developed under the artistic direction of Walter De Silva, Unicum introduces a different philosophy to the world of collectible cars: not limited series, but a single car at a time, created to give collectors the opportunity to complete their collection, starting from their own personal story.
In an era where rarity has often become an industrial category, Unicum explores a deeper concept: uniqueness as a fundamental condition. All Unicum creations will be produced under the DESILVA brand—a name that, for the first time, is not acting as a label for another brand, but is itself the brand that guarantees the highest expression of craftsmanship. Bringing this vision to life will be Pininfarina, which will put its engineering and manufacturing excellence at the service of the project. The creations will take shape at the Pininfarina atelier in Cambiano (Turin).
“Since the 1930s, we have been transforming complex visions into unique automobiles. Combining our ability to blend master craftsmanship and advanced technologies with Walter De Silva’s design is a special opportunity for us,” said Paolo Dellachà, CEO of Pininfarina. “Ours is an ambitious project. We want to interpret a new era of luxury, in which beauty and elegance interact with the most advanced technology in a perfect synthesis. Choosing Pininfarina was a natural decision: we share the same commitment to clean lines, precision, and artistic ambition. “Every UNICUM model will not merely be a car, but a cultural object destined to leave its mark on the language of automotive design,” added Walter De Silva, President of Walter De Silva Automotive.
