The secret, says Gorden Wagener, lies in "removing a line". That’s how the head of Daimler design, speaking of Mercedes-Benz's new A-class, explains how "sensual purity 2.5" was achieved. This concept has been part [...]
A new design language? "No," says Ian Callum: "The language remains typically Jaguar. It’s the proportions that have changed. The graphics have a familiar look about them, because we want the user to recognise [...]
How to create a mobility space able to influence the emotions of those on board, through the use of the almost infinite possibilities enabled by four cornerstones of the future - a clear strategic [...]
From seat-belt to airbag safety blanket: Volvo's journey into safety, from that 1959 patent for the belts we all use (the Gothenburg company did not keep an exclusive on them, but opened their use [...]
There is a company near Turin that not many know about outside the automotive world, but which for some time now has become a benchmark for those who work in the sector. In fact, [...]
The life of the Nu-Age, the concept presented in Beijing by OuShang, one of the Changan group’s four brands, began with a little drawing that seems to have been done by a child: under [...]
Five years after the birth of the first series, a completely different Eado - "A milestone", Chen Zheng defines it – makes its appearance on the automotive stage. Its mandate could not be more [...]
A new design language? "No," says Ian Callum: "The language remains typically Jaguar. It’s the proportions that have changed. The graphics have a familiar look about them, because we want the user to recognise [...]
There are two ways of looking at Le Fil Rouge, the concept presented by Hyundai in Geneva. The first, at the moment when the Korean company’s designers introduce the concept of Sensuous Sportiness, is [...]
The secret, says Gorden Wagener, lies in "removing a line". That’s how the head of Daimler design, speaking of Mercedes-Benz's new A-class, explains how "sensual purity 2.5" was achieved. This concept has been part [...]
