THE NEW HOUSE OF BMW IS BORN IN MILAN
In 1961 the Salone del Mobile was born in Milan and a year later the first Neue Klasse designed by Giovanni Michelotti made its debut. More than 60 years later, therefore, Milan still [...]
BMW X3: NEW ERA
BMW begins 2025 with the launch of the fourth generation of the X3. The Bavarian automaker's midsize SUV introduces a new evolution of BMW's latest design language, offering a fresh interpretation of the [...]
BMW PRESENTS THE NEW PANORAMIC VISION IN LAS VEGAS
BMW Group presents the future of the driving and user experience at Ces in Las Vegas. The German manufacturer unveiled the production version of the new iDrive, the centrepiece of which is the [...]
BMW GROUP UPDATES ITS DESIGN TEAM
BMW Group is reorganising its design division under the leadership of Adrian van Hooydonk. The new organisation is focused on the transformation of the company: Colour and Material Design will be consolidated across [...]
ALCANTARA DRESSES THE BMW XM
The Quadrilatero della moda in Milan hosted the reveal of the "Sky is the limit" project, a collaboration between BMW Italy and Alcantara. This one-off creation is based on BMW's first high-performance sports [...]
BMW X3, LOOKING FOR SPORTINESS
More assertive and determined. The new BMW X3 has stepped on the accelerator compared to the previous generation in its quest for sportiness. The model, designed by the BMW design team led by [...]
BMW AND MINI, TWO COLLECTIONS OF OBJECTS INSPIRED BY BRANDS
Jackets developed with Puma to honour the 100th anniversary of the birth of Roy Lichtenstein, the master of Pop Art who in 1977, quite exceptionally, livened the bodywork of one of BMW’s famous [...]
BMW SERIE 5 TOURING, THE TRADITION OF THE WAGON
The range of the new BMW 5 Series is completed with the arrival of the station wagon version, i.e. the Touring, as per tradition for the Bavarian company. At 5.06 meters long, it [...]
BMW CONCEPT SKYTOP, PRECISION AND CRAFTSMANSHIP
BMW presents the Concept Skytop, a convertible with elegant lines unveiled at the Concorso d'Eleganza Villa d'Este, the annual beauty contest for historic cars and motorbikes held on the shores of Lake Como. [...]
BMW NEUE KLASSE X, SUV FROM THE FUTURE
A new concept car to shed light on BMW's future. The Vision Neue Klasse X is a mid-size SUV that anticipates a production model coming in 2025. The prototype is, after the Vision [...]