Kia has today announced its plans to introduce an all-new low emissions vehicle to its growing model line-up. The Niro – labelled a Hybrid Utility Vehicle (HUV) – represents a new concept from the Korean car brand, and marks the development of Kia’s first dedicated eco-car platform.

Niro will maintain all the practicality and appeal of a compact SUV, while offering greater fuel economy. Engineered from the ground up as a dedicated hybrid vehicle, its attractive, modern styling will help the car stand out in a traditionally conservative sector.

The Niro’s all-new platform has been engineered in isolation from existing Kia models, and is designed to accommodate a specific set of environmentally-conscious technologies and next-generation powertrains.

New addition to Kia’s design-led product range, the Kia Niro will boast a brand new design, with a sporty, aerodynamic body, subtly sculptured surfaces and styling details finishing off the car’s modern new look.

While the Niro is an all-new model, with no direct predecessors, it is still immediately recognizable as a Kia, carrying forward the company’s signature ‘tiger-nose’ grille and a series of other design cues from the latest Kia products. The styling of the new Niro development project has been led by Kia’s design centers in California, USA and Namyang, Korea.

Sporting a compact SUV shape, the car’s designers highlight the most modern architectural designs and contemporary sculptural art as key inspirations behind the new HUV’s body. The vehicle boasts smooth, sleek proportions, while its relatively wide stance portrays stability and a low center of gravity. The long wheelbase minimizes the size of the front and rear overhangs, while ensuring occupants enjoy the maximum possible interior space.