The Mercedes-Benz “F 015 Luxury in Motion” receives the “Red Dot: Best of the Best” award for trailblazing design, and the Mercedes-Benz “Concept IAA” the “Red Dot” award for high quality of design. Both concept cars provide an outlook on the further development of user interface and user experience design.

The annual “Red Dot Design Concept Award” competition held in Singapore sets the standards for future trends, and sets down guidelines from which designers can take their inspiration. This year exactly 4698 innovative and creative design concepts from 60 countries were judged by the international jury with 21 members. The award ceremony took place in Singapore on 22 September 2016.

The user experience design of both vehicles was developed in Silicon Valley: located in Sunnyvale, Mercedes-Benz Research & Development North America Inc. (MBRDNA) is forging ahead with the networking of the driver, vehicle and outside world, as well as the digitisation of the car and mobility in general. MBRDNA headquarters is part of the global R&D network, and has been systematically expanded since 1995.

At present the research centre employs over 240 personnel. Alongside design, the increase in personnel over time also added new development areas for the mobility of the future, for example autonomous driving, advanced user experience design and machine learning.