Hyundai Motor has announced that Simon Loasby, a renowned car designer and an expert in the Chinese market, will lead Hyundai Motor’s design strategy and design development in China, strengthening the brand’s design capability in the strategically-important market. Based at Hyundai Motor’s design center in Yantai, Mr. Loasby will take on the role of Executive Director and Head of Hyundai China Design. Mr. Loasby will call on 25 years’ experience – including a decade based in China – to ensure continuity of Hyundai Motor’s global design language. During his 10 years in China as Director of Design for Volkswagen Group China, Mr. Loasby was pivotal in delivering concept and production models for both the Volkswagen and Skoda brands.