Hyundai Motor Company announced that Vice President Simon Loasby, Director of Hyundai Design in China, has been promoted to Head of Hyundai Styling Group at Hyundai Design Center in Korea. Since his arrival at Hyundai Motor in mid-2017, Mr. Loasby has played an integral role in defining Hyundai’s design identity in China, spearheading introductions of new models with stylish design language, including the LaFesta sporty sedan.
In his new role, Mr. Loasby will oversee design strategy and direction for Hyundai models worldwide, reporting to SangYup Lee, Head of the Hyundai Design Center, and Luc Donckerwolke, Chief Design Officer of Hyundai Motor Group.
