Kia presents in video conference the new generation of the Sorento, the seven-seater SUV it has been producing since 2002. “The fourth series retains all the features that have made it a globally successful product, but when it comes to design we have taken a big step forward,” explains Gregory Guillaume, head of Kia design in Europe.

“Power, strength and durability. These three values have been translated into clean, bold lines that give shape to a massive car body. The front end features an evolution of the classic Tiger Nose with the grille extending to incorporate some of the slimmer LED light clusters. We have named the new lighting signature “Tiger eyeline” because it resembles the look of a tiger,” continues Guillaume.

A large air intake completes the front, increasing the presence on the road. The profile consists of a line from the headlights to the rear. The new model is slightly longer than its predecessor, but has shorter front and rear overhangs. The additional length is in the wheelbase, which has grown by 3.5 cm to 2.8 metres. “The rear is strongly inspired by the Telluride, suv Kia full-size, available for the American market. The square, split headlights extend to the side and a slim, integrated spoiler hides the windscreen wiper.

The interior has also been revolutionised, with interventions aimed at improving the quality of the materials used and the aesthetics. “If the first generation was concrete and robust, today we offer a surprisingly high level interior. In front of the driver is the large 12.3-inch digital instrument panel, while in the centre of the dashboard is a 10.25-inch touch display from which the infotainment system functions are controlled,” continues Guillaume. The square, vertical air vents are intended to inspire robustness and practicality. “The materials are quality. For Europe we offer a choice of fabric or leather upholstery combined with impressive satin surfaces and inserts,” concludes Guillaume.