The Ford style centre has given the Bronco an appearance reminiscent of the design of the first series produced from 1966 to 1977. “We digitally scanned an original Bronco and started from there. The new model has all the features of the first generation: the square proportions, short overhangs and impressive road presence have been further optimized to offer a greater off-road experience,” said Paul Wraith, the project manager. “The side profile features a flat, edge-free surface with clean edges and strong, flared fenders. The new Bronco has a high-strength steel frame that offers the best suspension travel in its class.