On the occasion of its 90th anniversary, Pininfarina launches an international design competition that challenges students from all over the world to create something that expresses their dreams for the future: “Design Reset: New Dreams for a New World”. An initiative involving prestigious international schools allowing the community of young creatives to rethink how human experiences will be in the New Normal. “We are interested,” explains Chief Creative Officer Kevin Rice, “in starting a discussion on how to design for the future, which is why we have invited a number of prestigious design schools around the world to take part in a competition to address the issue.

The competition is free for anyone over the age of 18 and attending one of the following universities of architecture, design schools and colleges of fine arts: China Academy of Art (China), Coventry University (UK), FH Joanneum Industrial Design (Austria), Hochschule München (Germany), IAAD-The Italian University for Design (Italy), Istituto Europeo di Design – Turin (Italy), ISD Rubika (France/India), National Institute of Design Ahmedabad (India), Politecnico di Torino (Italy), PRATT Institute (USA), Royal College of Art (UK), Strate School of Design (France), TsingHua University (China), Umeå Institute of Design- UID (Sweden) and USP (Brazil).

From October 2020 to March 2021, students at these schools will have the opportunity to present their solutions inspired by three different themes: Smart Individual Mobility (a new way of moving individually that is easier, more efficient, convenient, environmentally friendly, safe and comfortable for the individual), Smart Social Mobility (a new way of moving together with new forms of collective mobility that promote the concept of sharing and a sustainable lifestyle, public transport, car sharing, car pools, flexible mobility services such as people mover, self-driven shuttles, DRT vehicles and related infrastructure) and Smart Spaces (a new way of living together, i.e. a temporary outdoor pavilion to be built completely off-site through rapid prototyping, digital manufacturing and/or robotic technologies. It will be necessary to consider the entire life cycle of the building: sustainability and recyclability of materials is a must).

The competition will be judged by an expert jury chaired by Kevin Rice and will end on 31 March 2021. The winner will be selected for each area (Individual Mobility, Social Mobility, Spaces) based on the beneficial impact of his project on the user experience as well as the project’s ability to make the new world a better place to live in. The winner of each category will be awarded a 6-month internship at Pininfarina design studios in Turin, Miami or Shanghai. A Special Chairman Award will go to the work that pays special attention to Pininfarina’s design values. The Award Ceremony will be held in Turin by May 2021 as part of the 90+1 anniversary celebrations. Click here for all the information.