“The Dacia Bigster Concept embodies the evolution of the brand. Essential, with a touch of freshness and an outdoor spirit, it demonstrates that accessibility and attractiveness are not incompatible. We at Dacia are convinced of this and this car is the proof”. Alejandro Mesonero-Romanos, head of Dacia design since 1 October 2020, describes the first concept car from the Romanian manufacturer in the Renault group developed under his direction. In just three months, he and his team managed to develop a prototype of a robust and spacious C-segment SUV, 4.6 metres long, which will see the light of day in the near future.

According to Denis Le Vot, general director of Dacia and Lada in the context of the ‘Renaulution’ strategic plan presented by group CEO Luca de Meo, this SUV is Dacia’s recipe for making the C segment accessible, at the price of a lower segment vehicle, without neglecting style. The proportions of the Dacia Bigster Concept are both modern and timeless. At first glance, it conveys a sense of robustness. The lines are simple and reassuring, the external volumes promise generous interior space. The Y-shaped light signature, found on the latest models in the range, has been extended, giving the vehicle an SUV look that is both incisive and decisive. The dark green colour underlines its adventurous character. The future heart of the Dacia range, it could be equipped with alternative and hybrid engines.

Luca de Meo, confirmed the design organisation chart for the French group’s brands. Gilles Vidal will be responsible for Renault design, Alejandro-Mesonero Romanos for Dacia, Jean-Philippe Salar for Lada and Antony Villain for Alpine. The designers will report directly to Laurens van den Acker, Executive Vice President Corporate Design and member of Groupe Renault’s Executive Committee.