Sophie Li is Volvo’s new design director for the Asia Pacific region, a position that sees her reporting directly to Jonathan Disley, Head of Design at Volvo Shanghai.

Sophie Li joined Volvo last April after a long experience within the premium design segment. She spent the last ten years of her professional career at Jaguar Land Rover Group, working on various projects including the interior of the LR1 Concept, which anticipated the new Land Rover Defender. The Chinese designer, who is passionate about rallying and classic cars, received a Master of Arts in vehicle interiors from Coventry University in 2012.