The Mahindra Group today announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed Global Design organization. The new Global Design organization renews Mahindra’ commitment to re-shaping the future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
The Global Design organization will comprise of the recently announced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S). The Global Design Organization will harness the world-class talent pool and expand its global technology footprint.
In this role, Pratap will be responsible for both M.A.D.E and M.I.D.S and will oversee design of all key business segments such as authentic SUVs including Born Electric Vehicle (BEV), LCV products (under Pratap is alumnus of Royal College of Art, London and National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. His last assignment has been with Tata Motors in UK where he spent 14 years. Earlier he had worked in Piaggio, Italy and Daimler Chrysler, Japan.
