The feeling, for the driver, of being at the centre of the world. This is the idea that inspired the Cupra team to create a new design concept for the interior of its 100% electric model, the UrbanRebel Concept. “The interior was designed to maximise emotions and turn driving into an experience,” comments Jorge Díez, head of Cupra design. A world of emotions at your fingertips. A new design concept. “In designing the electric car of the future, we need to change established concepts and create a car for the drivers of tomorrow,” says Jorge Díez. And this new generation “was born in a world where the Internet offers instant excitement at the click of a button. Their car must give them the same feeling through innovative design that they feel is their own”.
