In two videos, Jorge Diaz-Martinez (Dacia Chief Colour & Trim Design) and Bruno Pacher (Dacia Innovation & Brand Lab Leader) talk about the importance of design and innovation to best express two of Dacia’s brand values: Robust & Outdoor and Eco-smart. Robustness of materials and at the same time their compatibility with the environment. The design is accompanied by stylistic solutions that also include a colour palette in line with nature that goes well with a new advanced technological material called Starkle, a recycled polypropylene that is equally recyclable at the end of its life cycle.
