Joaquín García Sanchis is the new Global Head of Design at the Electrolux Group. With over 20 years of experience in the field of design, he will be responsible for the company’s design vision for the Electrolux, AEG, and Frigidaire brands. Joaquín García Sanchis has over twenty years of experience in the automotive design sector. He previously served as Head of Design at Italdesign and has built a successful career defining design strategy and innovation at some of the world’s leading automotive companies, including several brands within the Volkswagen Group, Ford, and Renault.
García Sanchis will report to Elena Breda, SVP of Product Strategy, Innovation, and Sustainability. “I am very pleased to welcome Joaquín to the Electrolux Group. Thanks to his forward-thinking leadership in the field of design, he will play a key role in defining a distinctive and consistent design identity, delivering a seamless consumer experience from start to finish, and translating our brand identity and strategic pillars into clear and distinctive visual languages across all brands, products, and regions,” said Breda. Joaquín García will be based in Stockholm, Sweden. “I believe in a holistic, human-centered design approach that creates meaningful products and experiences for our consumers in their daily lives,” adds García.
