LEXUS, A RANGE OF CONCEPTS FOR A NEW ERA OF LUXURY
When the Lexus brand was launched in 1989, the world of high-end cars was dominated by large sedans. Over time, that status symbol image has been overshadowed by the dominance of SUVs, and the rules of the luxury market have changed radically, along with the needs of a clientele that aspires to new types of vehicles that are more in line with their lifestyle. [...]
PEUGEOT POLYGON: FIRST IMAGE OF THE NEW CONCEPT CAR
After unveiling the name in September, Peugeot hasreleased the first image of the exterior of its upcoming concept car. Themodel will be called Polygon and features innovative shapes and content thatcould inspire those [...]
BOTTEGAFUORISERIE, A NEW PATH OF EXCELLENCE FOR ALFA ROMEO AND MASERATI
Passion and expertise are giving life to a new hub of automotive excellence, shaping the future of the personalized Alfa Romeo and Maserati driving experience. Bottegafuoriserie is the new creative hub, directed by [...]
MITSUBISHI ELEVANCE CONCEPT, TRAVELING ON ALL TERRAINS
Mitsubishi has unveiled the Elevance Concept, a prototype electric SUV. Designed by the team led by Alessandro Dambrosio (Executive Design Director at Mitsubishi), the Elevance was designed to improve the quality of time [...]
GEELY EX5, DESIGNED AROUND THE CUSTOMER
“Our approach? Designing the car around the customer, trying to satisfy all their requests.” Pino Nicola Pira, Exterior Design Director at Geely, describes the EX5 for the first time, the electric model with [...]
MEET THE DESIGNER | JEAN-PIERRE PLOUÉ, WHEN PASSION MEETS WORKS
A classic car fan and an expert on Burgundy wines, Jean-Pierre Ploué, 62, formerly Stellantis Chief Design Officer, claims that any career is meaningless “where passion is wanting”.Speaking of passions, what are your hobbies?“I [...]
MG CYBER X, A TOY FOR URBAN ADVENTURES
With its squared-off lines, bold presence and broad visual appeal, the Cyber X marks a bold new direction for MG, uncharted waters for the Chinese SAIC Group. “It's a planet-wide city adventure toy”, [...]
LAMBORGHINI, A “MANIFESTO” FOR THE FUTURE
“It's a sculpture to be admired, it's like a spaceship.” Mitja Borkert comments on the fascinating volumes of the Concept Manifesto, a research model with which he and his design team explore new [...]
GMA PROTOLAB, WHERE BEAUTY TAKES SHAPE
They say that numbers have no soul, but in transforming a digital project, which relies on sequences of numbers to trace volumes in virtual space, into a solid object requires craftsmanship care and [...]























