Jaguar’s Director of Design Ian Callum provided this insight during a unique interview with his Land Rover counterpart, Chief Design Officer Gerry McGovern, about the importance of British creativity and design. They design were interviewed together for the first time at the Royal College of Art (RCA), where they both studied.

In this film, both design visionaries share their views on the importance of Britishness, explaining how this philosophy influences the shape and form of every Jaguar and Land Rover, and how important this design direction is to them and their customers.