The National Automobile Museum of Turin inaugurates the exhibition “La Forma Del Futuro”, an exhibition that recounts, with the contribution of 16 exceptional examples, Pininfarina’s ability to imagine the future and give it shape, anticipating the times and dictating trends. A selection of research prototypes, dream cars and exclusive cars that testify to the genius expressed by the Italian design house over three generations and more than 90 years of history, with a design approach that, by combining style and function, has marked the evolution of the automobile.
The exhibition is divided into thematic areas. It begins with the “Art” section, which can only be dedicated to the Pininfarina icon par excellence, the Cisitalia 202. The “Style” area introduces the research that would dictate the stylistic choices of the years to come. A constant in Pininfarina’s history, always pursuing the number one objective, namely the creation of cars that express beauty and typically Italian good taste. This is followed in the “Research” area by a parade of cars that bear witness to formal and aerodynamic research, studies on safety and interior architecture, experimentation with new recyclable and eco-compatible materials and the application of environmentally friendly propulsion systems. Leaving this area we enter the second part of the exhibition.
It begins with “Technology”, where we find two objects of research applied to the world of racing cars. On the one hand, the 1969 Sigma Grand Prix, a project for a Formula 1 single-seater that brings together original safety concepts and solutions aimed at drastically reducing the risk component intrinsic to this sport. On the other, the H2 Speed, the first track car to use innovative hydrogen fuel cell technology. Before the grand finale, the “Mito” area of the exhibition offers a glimpse of those masterpieces whose timeless style has become synonymous with beautiful Italian cars, often thanks to Hollywood: among them, the Duetto driven by Dustin Hoffman in the film Il Laureato, evoked here in some details, as well as in its name, by the 2uettottanta concept car. Closing the circle is the “Future” area: here we find the Pininfarina of the future.
