MAZDA, THE SOUL THAT CREATES FORMS
The Temple of the Golden Pavilion is Yukio Mishima’s masterpiece and one of the cornerstones of Japanese culture. Among its themes, the almost spiritual quest for the perfect form stands out, beauty seen not as something static but as something alive, in constant motion, reacting to light. I mention this because it was constantly on my mind during my visit to the Mazda R&D Centre in Oberursel, near [...]
AUDI A6 ALLROAD, HIGH JUMP
With the fifth generation, the Audi A6 allroad reinforces its identity through more imposing proportions and a design language that emphasizes the model’s adventurous character without sacrificing the elegance typical of the four-ring [...]
THE JEEP DESIGN TEAM REVEALS THE SECRETS OF THE BRAND IDENTITY
After winning the 2026 Car Design Award in the Brand Design Language category, the Jeep design team sought to explain the brand’s key stylistic principles that enabled the designers to win the award. [...]
BONZANIGO DESIGN & BRAND DEVELOPMENT: BETWEEN STRATEGIC DESIGN AND BRAND IDENTITY
Bonzanigo Design & Brand Development, a new firm based in Ticino, in Italian-speaking Switzerland, has emerged on the international design consulting scene. Founded by Carlo Bonzanigo in 2025, the firm specializes in integrating [...]
FESTIVALCAR: THE FIFTH EDITION REVS UP ITS ENGINES
The Festival Car International Concours d’Elegance is gearing up for its fifth edition, scheduled for September 26 and 27, 2026. The event’s new look features a brand-new format spanning an entire weekend. Participants [...]
ADRIAN VAN HOOYDONK AND VISION BMW ALPINA
"Alpina has always represented a very specific idea of performance and refinement, where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness [...]
MEET THE DESIGNER | KARIM HABIB, GLOBAL CITIZEN
His studies and work have taken him around the world. Middle East (he was born in Lebanon), Europe, the United States, Asia: a mix of cultures and experiences that have forged his character [...]
FERRARI LUCE, A NEW CHAPTER
Forget the classic Ferraris crafted by Italian coachbuilders, the sinuous lines drawn by Pininfarina in the 1950s and 1960s, or the wedge-shaped forms of the following decades. It bears no resemblance even to [...]
CUPRA RAVAL: A “SHOCK” TO THE FINISHES
Bold, high-tech, and sleek. With its wealth of contemporary features, this new all-electric Spanish model is sure to turn heads right from the start. And while on the outside it surprisingly wraps the [...]
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278 May – June ’26
DENZA Z9GT, TECHNOLOGICAL MANIFESTO
Denza’s arrival on the European market is a direct challenge to the luxury paradigms that have taken hold [...]
GENESIS X SKORPIO CONCEPT, THE DESERT SKORPION
Genesis is the brainchild of Luc Donckerwolke, Chief Creative Officer and Chief Design Officer for the Hyundai Motor [...]
BMW i3, BACK TO THE ESSENCE
In the transformation journey undertaken by BMW, the Neue Klasse is much more than a new platform: it [...]
ITALDESIGN HONDA NSX TRIBUTE, A SECOND LIFE FOR AN ICON
A tribute to the original Honda NSX, but also to the man who made it famous: Ayrton Senna. [...]
